• Sales: (302)-322-8600
  • Service: (302)-322-8600
  • Parts: (302)-322-8600

A Great Price, an Even Better Value!

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New Arrivals

  • 2018 Toyota RAV4 Adventure SUV

    2018 Toyota RAV4 Adventure SUV All-wheel Drive

    • $30,509
  • 2018 Toyota RAV4 XLE SUV

    2018 Toyota RAV4 XLE SUV All-wheel Drive

    • $28,534
  • 2018 Toyota RAV4 LE SUV

    2018 Toyota RAV4 LE SUV All-wheel Drive

    • $26,554
  • 2018 Toyota RAV4 XLE SUV

    2018 Toyota RAV4 XLE SUV All-wheel Drive

    • $28,849
  • 2017 Toyota RAV4 LE SUV

    2017 Toyota RAV4 LE SUV Front-wheel Drive

    • $23,154

Welcome to Price Toyota, where our top priority is -- and always will be -- our customers. Your happiness is of the utmost importance to us, as we strive to make your car-buying or -servicing experience outstanding from the moment you walk through our doors. Our Toyota dealership serving Wilmington, DE, is a state-of-the-art facility where a talented team of individuals works to ensure your time with us is well-spent. Allow us to assist you, and see why Delaware and New Jersey drivers alike flock to our dealership time after time!

Whether you're in the market for an efficient commuter car, a family-friendly SUV or an eco-conscious hybrid model, our team of experienced sales professionals can work with you to select the new Toyota that best suits your needs. From classic models such as the bold Camry and the comfortable Corolla to the space-savvy RAV4, 4Runner, Sequoia, and Sienna to the rugged Tacoma and the powerful-but-economical Prius, we have plenty of fun new Toyota models for you to choose from. If you're on a bit of a tighter budget, we can also recommend a used Toyota that's still in excellent condition. We have an abundance of certified pre-owned models, too, making it easier than ever for you to have peace of mind when selecting a used car as your new vehicle.

Once you decide on the perfect car, our expert Toyota finance team will help you decide whether you'd like to lease or buy it. They'll walk you through all of your options and tailor-make a financing solution to complement your budget and lifestyle. Down the road, our team will still be here for you whenever you need us. When the time comes for your Toyota's first maintenance appointment, you can bring it right to our Toyota service center serving Middletown, and we'll have you back on the road in no time at all. If you require more complex repairs or new Toyota parts, we'll gladly fix your car up to be as good as new.

Conveniently located at 168 North Dupont Highway in New Castle, DE, Price Toyota is just a short drive away for our friends from Wilmington, Newark, Middletown, Dover as well as our neighbors over the border in New Jersey. Give us a call ((302)-322-8600) or stop by today, and let us show you why we're Where the Price Is Always Right!



*Excludes tax, tag, title and registration. Dealer documentation fee:$399