Toyota Safety Sense Technology in New Castle, DE

Toyota Safety Sense Technology in New Castle, DE

Travel Confidently in Your Toyota!

Contact Information


When you’re weighing your options for a new vehicle, there are myriad aspects to keep in mind. Depending on your preferences, your top priority could be anything from performance to entertainment. However, the majority of motorists agree that when it comes to safety, nothing is more important. Therefore, fans of Toyota will be excited to hear more about the features that encompass Toyota Safety Sense™1 technology! To learn more about these systems, stop by our showroom at 168 DuPont Hwy in New Castle, DE.

What is Toyota Safety Sense™?

Before we dive into the specifics, we wanted to take a moment to explain what Toyota Safety Sense™1 (TSS) even is. Essentially, this suite of driver-assist features includes some crucial advancements to help you and your loved ones enjoy greater peace of mind whenever you’re behind the wheel. What makes TSS stand out from other safety packages is the fact that it’s included as standard in many new Toyota models, from sedans to SUVS. That way, regardless of your preferred body style, you’ll still be able to enjoy its benefits. Furthermore, by including these systems as standard, you aren’t forced to spend more just be protected from harm.

Increasing Awareness

To help explain some of the advancements included in TSS, we’ll break them down into two categories. Staying aware of your surroundings can mean the difference between a near-miss and a full-on collision. Thankfully, your TSS-equipped Toyota will come with Automatic High Beams2. In addition to supplying improved illumination, these lights also switch to low-beam mode when an approaching vehicle is detected, so you don’t impair their vision. For even greater assurance on the road, the Pre-Collision System3 with Pedestrian Detection4 is at your disposal to warn you of any potential frontal impacts. If you don’t react in time, this feature can supply stopping force on its own to slow you down.

Improving Highway Travel

Even when you’re just cruising down the open road, you’ll still need a few preventative innovations working to keep you safe. Just about every driver has experienced a momentary loss of focus, causing them to possibly drift from their path of travel into another. To prevent this from causing an accident with another vehicle, TSS comes with Lane Departure Alert with Steering Assist5. Not only will you hear a warning that you’re deviating from your lane, but this system can even guide you back to safety. And speaking of traveling in a straight path, Dynamic Radar Cruise Control6 is prepared to keep you at preset speed and following distance, even if the flow of traffic isn’t consistent.

We hope that this explanation of Toyota Safety Sense technology in New Castle, DE, has been helpful! You’ll be hard-pressed to find another company that does more to offer this many standard safety features, so reach out to Price Toyota if you have any questions. We’re open six days a week!


Sales Hours

(302) 544-9445
Monday 9:00 am - 8:00 pm
Tuesday 9:00 am - 8:00 pm
Wednesday 9:00 am - 8:00 pm
Thursday 9:00 am - 8:00 pm
Friday 9:00 am - 8:00 pm
Saturday 9:00 am - 5:00 pm
Sunday 11:00 am - 4:00 pm

Dealership Information

Testimonials

Derek Burrows
GOOGLE
10-11-2019
Full Star Full Star Full Star Full Star Full Star

Cannot recommend Price Toyota highly enough. Purchased my Tundra from Oscar Rivera who really made buying a new vehicle a pleasure as opposed to a push and shove. I can see why he is one of the top rated salesmen in the country. Over the years have brought my vehicle in for service and have had nothing but the greatest experiences, no matter the visit. Recently had to deal with a few recalls that crept up over the years, and kept putting them off. My '03 Tundra literally has 13k miles on it, and is still in showroom condition. The old saying is no one will care about your vehicle as much as you, right ? Well, ended up dropping it off and dealt entirely with Sean Bigham in Service, and it could not have worked out better. Not only did Sean respect how clean the vehicle was, but kept me in the loop at every step for all of the work, and called back every time he needed to update me. You just don't get that type of service often these days. The biggest surprise was that I had some fairly good scuffs on a fender flare, and when I went to go pick the vehicle up, they were gone !!! Props out to Sean, the body/paint shop for that, I really appreciate it, and it really proved, that you guys, and Price, do care for OUR vehicles, like they were your own. 5/5 guys, I can't recommend highly enough.

Derek B.
YELP
10-11-2019
Full Star Full Star Full Star Full Star Full Star

Cannot recommend Price Toyota highly enough. Purchased my Tundra from Oscar Rivera who really made buying a new vehicle a pleasure as opposed to a push and shove. I can see why he is one of the top rated salesmen in the country. Over the years have brought my vehicle in for service and have had nothing but the greatest experiences, no matter the visit. Recently had to deal with a few recalls that crept up over the years, and kept putting them off. My '03 Tundra literally has 13k miles on it, and is still in showroom condition. The old saying is no one will care about your vehicle as much as you, right ? Well, ended up dropping it off and dealt entirely with Sean Bigham in Service, and it could not have worked out better. Not only did Sean respect how clean the vehicle was, but kept me in the loop at every step for all of the work, and called back every time he needed to update me. You just don't get that type of service often these days. The biggest surprise was that I had some fairly good scuffs on a fender flare, and when I went to go pick the vehicle up, they were gone !!! Props out to Sean, the body/paint shop for that, I really appreciate it, and it really proved, that you guys, and Price, do care for OUR vehicles, like they were your own. 5/5 guys, I can't recommend highly enough.

Sherri Rapposelli
GOOGLE
10-5-2019
Full Star Full Star Full Star Full Star Full Star

We are very happy with the service we received from Oscar 😊

Sherri Rapposelli
GOOGLE
10-5-2019
Full Star Full Star Full Star Full Star Full Star

We are very happy with the service we received from Oscar 😊

Jose Ivan Marrero Sr
GOOGLE
10-2-2019
Full Star Full Star Full Star Full Star Full Star

I'M ON MY 2ND PURCHASE FROM HERE AND HAVE NO COMPLAINTS

Suzanne Watras
GOOGLE
10-1-2019
Full Star Full Star Full Star Full Star Full Star

Excellent customer service! They were very informative with pricing (I got a tire rotation) and potential issues (my a.c. unit stopped blowing air through the vents) prior to getting service done. Dacia was super sweet with the actual appointment! I also learned that storing plastic bags in your glove box can potentially get sucked into the a.c. blower and prevent air from getting through the ventilation system. SMH. Live and Learn! Don't store shopping bags in your glove box.

Matthew Traina
GOOGLE
10-1-2019
Full Star Full Star Full Star Full Star Full Star

Purchased my car here and consistently go there for their service. Customer service is top notch and they're always very open about answering questions.

Marites M.
YELP
9-28-2019
Full Star Full Star Full Star Full Star Full Star

I always go here to have my car service/maintained. I greatly appreciate the way they treat the customers. Very respectful and accommodating, especially those assigned to receive when customers come in with their cars for service or maintenance. Am not sure with the names of those 2 ladies who usually were there to receive my car, it's Marissa and the other lady Erin(?). Correct me if I'm wrong she's the one with the long blonde hair. Both deserve credit for work well done. The waiting area is really nice and comfy and very clean. I prefer to stay in the waiting area while job is being done on my car. It's homey and I can do some of my paperwork s while waiting. I don't mind waiting for long, coz the place is really comfortable.

Marsha Mack
GOOGLE
9-28-2019
Full Star Full Star Full Star Full Star Full Star

I am writing to let all readers know how much I apreciate the outstanding customer service I received while take my car in for its 10,000 mile check. My service advise Shawn was very attentive and helpful to my needs and questions. As always Price Toyota is a great place to buy a car and have it serviced.

Kathy D.
YELP
9-24-2019
Full Star Full Star Full Star Full Star Full Star

Kathy D. Husband and I have been buying Toyota cars from Price Toyota for many years and it is THE BEST dealership we've ever been to and at our age, we've been to many. Their service is terrific; appointments are easy to make and have never had any problems.....they are efficient and courteous and have everything you may need while you wait. Our salesman, Oscar Rivera was the BEST we've ever encountered...he was patient beyond patient and helpful in every way possible. Love Toyota products and PRICE TOYOTA.

odista
GOOGLE
9-23-2019
Full Star Full Star Full Star Full Star Full Star

Solid A+. The sales rep was great and the vehicle was fantastic. I would definitely buy from them again.

Jasmine Williams
GOOGLE
9-18-2019
Full Star Full Star Full Star Full Star Full Star

Quality service!! Always a pleasure to come to the dealership in New castle, Delaware.

Melinda Williams
GOOGLE
9-14-2019
Full Star Full Star Full Star Full Star Full Star

I always enjoy going to Price Toyota for my service. You are always greeted with a smile. We've bought all of our Toyota's there for many years and will continue to do so. The sales staff are very friendly and knowledgeable.

Bill Deely
GOOGLE
9-13-2019
Full Star Full Star Full Star Full Star Full Star

As always the best service experience i've ever had is with Price. 100% of my services are done at this dealer.

Paris Jackson
GOOGLE
9-7-2019
Full Star Full Star Full Star Full Star Full Star
Ameer Nasri
GOOGLE
9-7-2019
Full Star Full Star Full Star Full Star Full Star

I have Toyota Camry black 2012 , i was served today by Reashel .. she was very kind and helpful thanks ....

Timothy Vander Pyl
GOOGLE
9-6-2019
Full Star Full Star Full Star Full Star Full Star

Negotiated a price via email/phone. There was no surprise fees/add-ons when we went and picked up the vehicle. Employees all were caring and trustworthy. Wish we could have gotten a little more for the trade-in but you can’t have everything.

Mary Herrera
GOOGLE
9-4-2019
Full Star Full Star Full Star Full Star Empty Star
Cristina B.
Cristina B.
YELP
9-3-2019
Full Star Full Star Full Star Full Star Full Star

Oscar was super knowledgeable on the vehicle we were interested in and made the whole process easy and painless. I look forward to working with Oscar and Price Toyota in the future.

Raj Malla
GOOGLE
9-2-2019
Full Star Full Star Full Star Full Star Full Star

I bought my 2018 highlander at Price Toyota. I have been using their services for scheduled maintenance. Their service is excellent. Staffs are very helpful and know very well about different products and services. Easy to get appointments online or over the phone. You can not go wrong with them.

Chris
GOOGLE
9-2-2019
Full Star Full Star Full Star Full Star Empty Star
Ruth S.
Ruth S.
YELP
8-28-2019
Full Star Full Star Full Star Full Star Full Star

Oscar Rivera understands what I want in a vehicle and how I need to do my financing. It is always good working with Oscar. I just leased my 6th RAV4. Price Toyota Is always efficient in processing the transaction. Looking forward to driving this vehicle and to future dealings with Price Toyota

Dave Jacobs
GOOGLE
8-27-2019
Full Star Full Star Full Star Full Star Full Star

I bought my first Toyota truck on Friday. My salesman Neil was very knowledgeable and helpful. The Sales Manager Delonn helped make the deal work and I was treated fairly. Actually everyone I met there was friendly and helpful.

Tiffany Zimath
GOOGLE
8-26-2019
Full Star Full Star Full Star Full Star Full Star

I want to give a huge THANK YOU to Elaine and Trevor, you made the experience of buying our first Sienna wonderful! Thank you for being so sweet and helpful. We will definitely return for future car purchases. ; - )

Clare M.
Clare M.
YELP
8-25-2019
Full Star Full Star Full Star Full Star Full Star

Price Toyota was easy to schedule a maintenance on my Camry. I was able to get in for my 10K oil and tire rotation and was in and out in less than an hour. The tech was ready for me upon arrival even though he was finishing helping with another customer. I found their waiting area pleasant, clean and comfortable. JD, my tech, advised me of what had been done to my vehicle and was pleasant and easy to deal with. I do recommend Price Toyota to my family and friends who are looking to buy a car! I would give the service 5 stars.

David Halter
GOOGLE
8-25-2019
Full Star Full Star Full Star Full Star Full Star

I gave them a hard job to find me at certain color of Tundra that no one else could find. After two weeks i had the truck I wanted at a decent price. Thanks Neil!

Liana B.
YELP
8-24-2019
Full Star Full Star Full Star Full Star Empty Star

Good time in Service Dept Tuesday mid-morning for 20k tune up oil change etc. My Highlander is looking good and running well, as expected; Brand Loyalist

Kaylee Murphy
GOOGLE
8-24-2019
Full Star Full Star Full Star Full Star Full Star
J Sanders
GOOGLE
9-1-2019
Full Star Full Star Full Star Full Star Full Star

THANK YOU Price Toyota! This message comes from my father (G. Sanders): " Oscar Rivera was extremely helpful, polite and quick! I called on a Friday, left my name. He called me Saturday morning and we spoke and ultimately met that day. I had a Toyota Rav 4 by Monday morning. His help was sincerely appreciated. And, as a senior, it is nice to know people still take time to answer your questions! It was a big plus given the technology of my new car that the person who picked me up made it so that my phone and car talked to each other". Thank you Oscar!

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1. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. System effectiveness is dependent on many factors including road, weather, and vehicle conditions. See Owner’s Manual for additional limitations and details.

2. Automatic High Beams operates at speeds above 25 mph. Situations such as a dirty windshield, variable weather, lighting conditions and hilly terrain will limit effectiveness, requiring the driver to manually turn off. See Owner's Manual for details.

3. The Pre-Collision System is designed to help reduce the crash speed and damage in certain frontal collisions only. It is not a collision-avoidance system and is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, driver input and road conditions. See your Owner’s Manual for further information.

4. The Pedestrian Detection System is designed to detect the presence of a pedestrian ahead of the vehicle, to determine if impact with the pedestrian is imminent and to help reduce impact speed. It is not a collision-avoidance system and is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, driver input and weather, light and road conditions. Please see your Owner's Manual for further information.

5. Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual and audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or substitute for safe and attentive driving. Effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details. 

6. Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. Please see your Owner’s Manual for important instructions and cautions.