Why Shop at Price Toyota?

Save Money at Price Toyota

Sales Hours

(302) 544-9445
Monday 9:00 am - 8:00 pm
Tuesday 9:00 am - 8:00 pm
Wednesday 9:00 am - 8:00 pm
Thursday 9:00 am - 8:00 pm
Friday 9:00 am - 8:00 pm
Saturday 9:00 am - 5:00 pm
Sunday 11:00 am - 4:00 pm

Dealership Information

Contact Information


Why Shop at Price Toyota?

If you live near the New Castle area, chances are you’ve probably heard the name of our dealership before, but you might still be wondering what sets Price Toyota apart from all the rest. If we had to pick just one thing, it would be our affordable prices! That being said, it would be wrong of us not to mention our Spanish-speaking staff members and the huge array of vehicles on our lot as well. We know you won’t be disappointed when you pay us a visit!

Great Deals!

We’ll kick things off by chatting about our affordable vehicles. We know just how tough it can be for folks to get behind the wheel of their favorite cars nowadays, which is why we do our best to make our rides more affordable with frequent incentives. To see what you can currently save on, just click on the Specials tab above and find the option you’re most interested in. Whether you want a new or pre-owned car, you’ll find savings that will keep you from dishing out all your hard-earned cash all at once. We also offer the Price Advantage1, which brings you additional value with bonuses that include free gas, complimentary accessories, and additional vehicle savings at the time of purchase.

Spanish-Speaking Team Members

At Price Toyota, we do our best to accommodate the needs of our clientele. That’s why we’ve made sure to hire Spanish-speaking team members! If you feel you’re better at communicating in Spanish, you’ll be able to get all the help you need here at our dealership. Just make sure you let us know when you arrive and we’ll get one of our bi-lingual associates to lend a helping hand. No wonder we were nominated for Best Auto Dealer with Latino Staff in the 2016 Delaware Hispanic Awards!

Huge Array of Vehicles

Last but not least, we’ve got to mention the impressive selection of rides you can find on our lot! Although we specialize in new Toyota vehicles, you’ll still be able to find plenty of pre-owned rides from different manufacturers on our lot, including Chevrolet, Honda, Kia, Mazda, Volkswagen, and much more. Whether you’re in need of an adventure-ready crossover or a fuel-efficient sedan, you’ll find what you’re looking for with us. You can even check out our inventory online before coming to our dealership in person to seal the deal!

We hope this article has helped answer the question “Why shop at Price Toyota?” But if you needed even more reasons to visit us, check out our rave customer reviews. We can’t wait to meet you!


Testimonials

Sue Lane
GOOGLE
10-16-2019
Full Star Full Star Full Star Full Star Full Star

15,000 mile check up and Dacia L. was my assistant service manager and she was absolutely terrific. She kept me updated, went over the MPI and invoice . She also offered my next appointment but I didn't make that at this time. She was kind and courteous.

Derek Burrows
GOOGLE
10-11-2019
Full Star Full Star Full Star Full Star Full Star

Cannot recommend Price Toyota highly enough. Purchased my Tundra from Oscar Rivera who really made buying a new vehicle a pleasure as opposed to a push and shove. I can see why he is one of the top rated salesmen in the country. Over the years have brought my vehicle in for service and have had nothing but the greatest experiences, no matter the visit. Recently had to deal with a few recalls that crept up over the years, and kept putting them off. My '03 Tundra literally has 13k miles on it, and is still in showroom condition. The old saying is no one will care about your vehicle as much as you, right ? Well, ended up dropping it off and dealt entirely with Sean Bigham in Service, and it could not have worked out better. Not only did Sean respect how clean the vehicle was, but kept me in the loop at every step for all of the work, and called back every time he needed to update me. You just don't get that type of service often these days. The biggest surprise was that I had some fairly good scuffs on a fender flare, and when I went to go pick the vehicle up, they were gone !!! Props out to Sean, the body/paint shop for that, I really appreciate it, and it really proved, that you guys, and Price, do care for OUR vehicles, like they were your own. 5/5 guys, I can't recommend highly enough.

Derek B.
Derek B.
YELP
10-11-2019
Full Star Full Star Full Star Full Star Full Star

Cannot recommend Price Toyota highly enough. Purchased my Tundra from Oscar Rivera who really made buying a new vehicle a pleasure as opposed to a push and shove. I can see why he is one of the top rated salesmen in the country. Over the years have brought my vehicle in for service and have had nothing but the greatest experiences, no matter the visit. Recently had to deal with a few recalls that crept up over the years, and kept putting them off. My '03 Tundra literally has 13k miles on it, and is still in showroom condition. The old saying is no one will care about your vehicle as much as you, right ? Well, ended up dropping it off and dealt entirely with Sean Bigham in Service, and it could not have worked out better. Not only did Sean respect how clean the vehicle was, but kept me in the loop at every step for all of the work, and called back every time he needed to update me. You just don't get that type of service often these days. The biggest surprise was that I had some fairly good scuffs on a fender flare, and when I went to go pick the vehicle up, they were gone !!! Props out to Sean, the body/paint shop for that, I really appreciate it, and it really proved, that you guys, and Price, do care for OUR vehicles, like they were your own. 5/5 guys, I can't recommend highly enough.

Sherri Rapposelli
GOOGLE
10-5-2019
Full Star Full Star Full Star Full Star Full Star

We are very happy with the service we received from Oscar 😊

Sherri Rapposelli
GOOGLE
10-5-2019
Full Star Full Star Full Star Full Star Full Star

We are very happy with the service we received from Oscar 😊

Jose Ivan Marrero Sr
GOOGLE
10-2-2019
Full Star Full Star Full Star Full Star Full Star

I'M ON MY 2ND PURCHASE FROM HERE AND HAVE NO COMPLAINTS

Suzanne Watras
GOOGLE
10-1-2019
Full Star Full Star Full Star Full Star Full Star

Excellent customer service! They were very informative with pricing (I got a tire rotation) and potential issues (my a.c. unit stopped blowing air through the vents) prior to getting service done. Dacia was super sweet with the actual appointment! I also learned that storing plastic bags in your glove box can potentially get sucked into the a.c. blower and prevent air from getting through the ventilation system. SMH. Live and Learn! Don't store shopping bags in your glove box.

Matthew Traina
GOOGLE
10-1-2019
Full Star Full Star Full Star Full Star Full Star

Purchased my car here and consistently go there for their service. Customer service is top notch and they're always very open about answering questions.

Marites M.
YELP
9-28-2019
Full Star Full Star Full Star Full Star Full Star

I always go here to have my car service/maintained. I greatly appreciate the way they treat the customers. Very respectful and accommodating, especially those assigned to receive when customers come in with their cars for service or maintenance. Am not sure with the names of those 2 ladies who usually were there to receive my car, it's Marissa and the other lady Erin(?). Correct me if I'm wrong she's the one with the long blonde hair. Both deserve credit for work well done. The waiting area is really nice and comfy and very clean. I prefer to stay in the waiting area while job is being done on my car. It's homey and I can do some of my paperwork s while waiting. I don't mind waiting for long, coz the place is really comfortable.

Marsha Mack
GOOGLE
9-28-2019
Full Star Full Star Full Star Full Star Full Star

I am writing to let all readers know how much I apreciate the outstanding customer service I received while take my car in for its 10,000 mile check. My service advise Shawn was very attentive and helpful to my needs and questions. As always Price Toyota is a great place to buy a car and have it serviced.

Kathy D.
Kathy D.
YELP
9-24-2019
Full Star Full Star Full Star Full Star Full Star

Kathy D. Husband and I have been buying Toyota cars from Price Toyota for many years and it is THE BEST dealership we've ever been to and at our age, we've been to many. Their service is terrific; appointments are easy to make and have never had any problems.....they are efficient and courteous and have everything you may need while you wait. Our salesman, Oscar Rivera was the BEST we've ever encountered...he was patient beyond patient and helpful in every way possible. Love Toyota products and PRICE TOYOTA.

odista
GOOGLE
9-23-2019
Full Star Full Star Full Star Full Star Full Star

Solid A+. The sales rep was great and the vehicle was fantastic. I would definitely buy from them again.

Jasmine Williams
GOOGLE
9-18-2019
Full Star Full Star Full Star Full Star Full Star

Quality service!! Always a pleasure to come to the dealership in New castle, Delaware.

Melinda Williams
GOOGLE
9-14-2019
Full Star Full Star Full Star Full Star Full Star

I always enjoy going to Price Toyota for my service. You are always greeted with a smile. We've bought all of our Toyota's there for many years and will continue to do so. The sales staff are very friendly and knowledgeable.

Bill Deely
GOOGLE
9-13-2019
Full Star Full Star Full Star Full Star Full Star

As always the best service experience i've ever had is with Price. 100% of my services are done at this dealer.

Paris Jackson
GOOGLE
9-7-2019
Full Star Full Star Full Star Full Star Full Star
Ameer Nasri
GOOGLE
9-7-2019
Full Star Full Star Full Star Full Star Full Star

I have Toyota Camry black 2012 , i was served today by Reashel .. she was very kind and helpful thanks ....

Timothy Vander Pyl
GOOGLE
9-6-2019
Full Star Full Star Full Star Full Star Full Star

Negotiated a price via email/phone. There was no surprise fees/add-ons when we went and picked up the vehicle. Employees all were caring and trustworthy. Wish we could have gotten a little more for the trade-in but you can’t have everything.

Mary Herrera
GOOGLE
9-4-2019
Full Star Full Star Full Star Full Star Empty Star
Cristina B.
Cristina B.
YELP
9-3-2019
Full Star Full Star Full Star Full Star Full Star

Oscar was super knowledgeable on the vehicle we were interested in and made the whole process easy and painless. I look forward to working with Oscar and Price Toyota in the future.

Raj Malla
GOOGLE
9-2-2019
Full Star Full Star Full Star Full Star Full Star

I bought my 2018 highlander at Price Toyota. I have been using their services for scheduled maintenance. Their service is excellent. Staffs are very helpful and know very well about different products and services. Easy to get appointments online or over the phone. You can not go wrong with them.

Chris
GOOGLE
9-2-2019
Full Star Full Star Full Star Full Star Empty Star
Ruth S.
Ruth S.
YELP
8-28-2019
Full Star Full Star Full Star Full Star Full Star

Oscar Rivera understands what I want in a vehicle and how I need to do my financing. It is always good working with Oscar. I just leased my 6th RAV4. Price Toyota Is always efficient in processing the transaction. Looking forward to driving this vehicle and to future dealings with Price Toyota

Dave Jacobs
GOOGLE
8-27-2019
Full Star Full Star Full Star Full Star Full Star

I bought my first Toyota truck on Friday. My salesman Neil was very knowledgeable and helpful. The Sales Manager Delonn helped make the deal work and I was treated fairly. Actually everyone I met there was friendly and helpful.

Tiffany Zimath
GOOGLE
8-26-2019
Full Star Full Star Full Star Full Star Full Star

I want to give a huge THANK YOU to Elaine and Trevor, you made the experience of buying our first Sienna wonderful! Thank you for being so sweet and helpful. We will definitely return for future car purchases. ; - )

Clare M.
Clare M.
YELP
8-25-2019
Full Star Full Star Full Star Full Star Full Star

Price Toyota was easy to schedule a maintenance on my Camry. I was able to get in for my 10K oil and tire rotation and was in and out in less than an hour. The tech was ready for me upon arrival even though he was finishing helping with another customer. I found their waiting area pleasant, clean and comfortable. JD, my tech, advised me of what had been done to my vehicle and was pleasant and easy to deal with. I do recommend Price Toyota to my family and friends who are looking to buy a car! I would give the service 5 stars.

David Halter
GOOGLE
8-25-2019
Full Star Full Star Full Star Full Star Full Star

I gave them a hard job to find me at certain color of Tundra that no one else could find. After two weeks i had the truck I wanted at a decent price. Thanks Neil!

Kaylee Murphy
GOOGLE
8-24-2019
Full Star Full Star Full Star Full Star Full Star
J Sanders
GOOGLE
9-1-2019
Full Star Full Star Full Star Full Star Full Star

THANK YOU Price Toyota! This message comes from my father (G. Sanders): " Oscar Rivera was extremely helpful, polite and quick! I called on a Friday, left my name. He called me Saturday morning and we spoke and ultimately met that day. I had a Toyota Rav 4 by Monday morning. His help was sincerely appreciated. And, as a senior, it is nice to know people still take time to answer your questions! It was a big plus given the technology of my new car that the person who picked me up made it so that my phone and car talked to each other". Thank you Oscar!

Read More

1. Vehicles must have all factory recommended service intervals done at Price Toyota. See Dealer for full details.